Looking for a trustworthy, experienced and affordable website developer isn't easy.  It takes a lot of reserach and dedication to quality to find the partner you need who will provide you with the quality you are looking for.  InspireSmart Solutions and Bouder Media Works in Denver, Colorado will give you the quality and service you are looking for in a website development company.  They offer top-quality graphic design, custom coding and superior customer service.   All of their websites are custom-designed to meet the needs of your business and will not present you with a template website that will not set you apart from your competition.  It seems that you can find just about anyone these days who says that they can build you a website.  They may be able to fill in a template that will get you on the internet, but in today's business world, people know the difference.  Quality is key and InspireSmart and Boulder Media Works can provide you with the finest quality website development in the industry.  Whether you are in Denver, Colorado, Colorado Springs, Boulder, Vail, Aspen, New York City, Los Angeles, San Francisco, Las Vegas or Chicago, InspireSmart Solutions and Boulder Media Works  is the website development company you can count on to provide you with the best website, content management system, Search Engine Optimization tools and Ecommerce website in the industry!  Email them today at info@InspireSmart.com or info@BoulderMediaWorks.com or visit their websites at www.InspireSmart.com ans www.BoulderMediaWorks.com

 

Many dicussions of Web design turn off the road, because what people mean by the expression varies so dramatically. Most people have some sense of what Web design is, few seem able to define it. Important components, such as graphic design or programming, are a part of any discussion, but their importance in the construction of sites varies from person to person and from site to site. Some consider the creation and organization of content—or, more formally, as the most important part of Web design. The value and function of the site within an organization's overall operations, remain firmly within the realm of Web design. With influences from graphic design, programming, networking, usability, and a variety of other sources, Web design is truly a complex field.

Shameless self promotion.  That's what celebrities like Pamela Anderson, Britney Spears, Paris Hilton, Angelina Jolie and Brad Pitt know best.  They put themselves at the right places at the right times - just look at the Sundance Film Festival in Park City, Utah over the weekend!  Kirsten Dunst and Mary-Kate Olsen were running the show that they were putting on right there on the sidewalks of Park City.  Businesses can learn from these celebrities and do some self-promotion of their own.  Put your name and face out there for all to see!  Let Boulder Media Works and InspireSmart Solutions in Denver, Colorado do a marketing plan for your business.  You can start with your corporate branding - how's your logo look?  Is it eye-catching and visually appealing?  Are you proud of your website?  How many website visitors are you getting?  Is your website bringing you leads that turn into sales?  Do you love your website design?  How are your website graphics?

Improve your conversion rate by putting the experts on the job to do your marketing for you.  Increase your sales and get more dollars to your bottom line with Boulder Media Works and InspireSmart Solutions in Denver, Colorado!  Don't be afraid to put yourself out there........contact them at info@BoulderMediaWorks.com or info@InspireSmart.com today!

The Answer is:
Boulder Media Works and InspireSmart Solutions, can help.

The Questions are:
New business? Been in business for a long time? Small business? Large Company? Want to know who or even how to target your market? Need resources to boost awesome revenue? Want to get your name out and the services you offer?

The Solution:
Inspire Smart Solutions, Inc. and Boulder Media Works together offer cutting-edge and affordable marketing and advertising tools to provide you with customized business solutions ranging from the most complex internet marketing strategies to direct mail and TV ads for today’s marketplace. Reach the market you are looking to target simply by reaching out. With the ability to track and prove results, our experienced staff possesses global marketing expertise and can provide you with business tools and strategies that will leave your competition behind. Located in beautiful Denver, Colorado, InspireSmart Solutions and Boulder Media Works are the trusted marketing solutions partners you’ve been looking for all along. See a need; Fill a need! We will help!

InspireSmart Solutions and Boulder Media Works are Integrated Marketing and Custom Web Design companies designed to give you quick and easy business solutions that can be put to use immediately.Most business owners are lacking the knowledge that could support their efforts for building a business that could grow and thrive beyond their abilities. As a result, the business gets to a level beyond which it seems impossible to grow.

Can you predict what your sales are going to be next month? You could if you construct a market analysis and understand the market you are trying to reach and the efforts you have been pushing and matched your new sales presentation to that personality.

Your business is supposed to give you more of what you want. More money. More time. More freedom. More control. That’s why you started it.

But the opposite is almost always true. Most business owners don’t have enough time. They aren’t making enough money. They aren’t creating the revenue they want or expected.

InspireSmart and Boulder Media provide the strategy and business knowledge to address these questions as well as the products and services to resolve them, delivered in a professional structure by our great team.

InspireSmart Solutions and Boulder Media Works are specialists in ecommerce website design, custom ecommerce development, and self-service application development. We affordably integrate ecommerce and self-service websites with existing back-office systems and databases to take full advantage of the internet...and minimize administrative costs. InspireSmart Solutions and Boulder Media Works employs an expert technical staff that has consistently delivered integrated, effective, and successful B2B and B2C ecommerce solutions.Our ecommerce software solution is used by our customers to generate all levels of revenue, from thousands to hundreds of thousands of dollars annually. With our website development and Search Engine Optimization techniques, web hosting services and IT consulting, InspireSmart Solutions and Boulder Media Works have produced consistent, dependable results for our customers in the Denver, Colorado and Denver metro area as well as providing nationwide integrated marketing services.

What is computer Networking? Simply,a computer network is an interconnection of a group of computers.InspireSmart Solutions specializes in network design and implementation services to both business clients and individuals. They offer wired and wireless networking depending on your need and the situation. Customize your network .InspireSmart Solutions can help you with installation at your site, setting up cash registers, servers, peripherals such as card readers, scanners and printers, and run cable between the systems. They can make it all your own and fill your need.

Web design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of Markup language suitable for interpretation by Web browser and display as Graphical user interface (GUI).The intent of web design is to create a web site-- a collection of electronic files that reside on a web server/servers and present content and interactive features/interfaces to the end user in form of Web pages once requested.InspireSmart Solutions is a premier developer of custom websites with in-depth knowledge of key industries, including Automotive, Beauty and Other; we develop sites that you need to your standards and work processes. The value of a contemporary, powerful website should not be underestimated and your competition online is only one click away. We provide custom website design services tailored to meet your needs and budget. Whether you’re a new business needing a simple online brochure or a large company needing a dynamic, database driven website, we can customize your site to fit your needs. We can also design a website around your print collateral or other media and marketing efforts to build a website that’s perfect for your business.

In 2001, Papa John’s became the first pizza chain to offer national online ordering and, in 2006, became the first to offer 24/7 online ordering. They knew that to remain the leader of the pizza pack, they’d have to stay top-of-mind with consumers – and that meant staying on top of search results. And that meant turning to better SEO and OutSearch Solutions, like that provided at InspireSmart Solutions when the create and maintain your own website. OutSearch solutions makes sure they are just a click away when someone is in the mood for Papa John’s.
Search is one of the best, most cost-effective ways for Papa John’s to ensure hungry consumers find them first. But in early 2006, they realized their search vendor was not managing their search campaign to its full potential – new terms were not being added and term performance was not being effectively tracked and was always looking to grow and improve.
They developed and implemented a search strategy that included continual keyword evaluation and development, constant data analysis, and ongoing bid adjustments to reflect keyword performance – i.e., resulting online orders. This dynamic strategy meant that Papa John’s would no longer be paying top-dollar for non-performing terms and could quickly add new terms that showed promise.
First, their dedicated search team focused on managing keyword bids in relation to individual keyword performance. After reviewing Papa John’s keyword portfolio, the team developed additional keywords and fresh creatives to capture opportunities that had been overlooked. As the campaign launched, the team was able to continually evaluate the performance of every term and adjust bids accordingly – removing keywords that weren’t generating sales and focusing bid dollars on the best performers.
Their efforts immediately improved Papa John’s search performance and ROI -– exactly the results that the company had been seeking. In fact, from March to May, they decreased the number of search impressions by 38% while increasing the number of online orders by 61%. In those three months alone, the new search marketing strategy generated millions in online sales their previous vendor had been letting fall through the cracks.
InspireSamrt Soultions is able to create and personalize your own company's website and offer your business great potential to grow and produce more revenue.

Lots of businesses have walked this path already. Here are 10 common mistakes (but not the only ones) many companies have made, but that you can avoid.

1.      No-name nobody's: Many small businesses choose to set up shop in the online world with a Web site name or URL on Geocities, Angelfire, Tripod or MSN, rather than having their own Web address. Which company would you feel more comfortable buying from — www.members.tripod.com/loudinismagicshop or www.loudini.com? (The latter is a real Web site, specializing in magic accessories.) I don't think I'm the only online shopper who feels reassured by "real" business Web addresses. I've recently bought several gifts from an online company with a "no name" URL, and I'm wondering if the products will really arrive. A strong, easily recognized Web address is affordable for even the smallest business.

The same is true for e-mail addresses. If you are running a small business, it's a great idea to set up an e-mail address that uses your business Web address. When you send messages to potential clients, to your bank or to suppliers, joesmith@coffeespark.com (not a real site) looks far more professional than joesmith@aol.com. Bypass deadly sin No. 1: Make your Web presence a professional one by finding a good Web address for your business and using it for both your Web site and business e-mail.

2.      Slow pages: Many small-business Web sites load far too slowly. We've checked out small-business Web sites that it took more than five minutes to load one web page. Most sites aren't that bad, but if your Web pages take more than 20 seconds to load over a 28.8K modem, you run the risk of losing visitors to your site. Photos and graphics with large file sizes are usually the problem when a page loads slowly. Use Photoshop or other programs to reduce the file size of individual graphics and photos on your Web site to no more than 10K.

3.      Pictures : You wouldn't send out a marketing brochure that's all words and no pictures. So why do so many companies create Web pages without graphics or photos of any sort? If a single picture paints a thousand words, use a judicious number of them on your Web site to communicate volumes. Photos of your store or office, your products, your employees — these images make your business feel "real" to online visitors. Images give you a tangible presence and let visitors get a sense of the kind of business you run in Menlo Park, Calif., uses high-quality photos of actual projects and of the business team to convey a clear image.  See the work we've done!
Mind you, using pictures doesn't contradict deadly sin No. 2. It's important to use photos on your site, but it's equally important that the file sizes are small enough to load quickly on your Web page. The other key is to use only high-quality photos, which often requires a professional photographer. Again, you wouldn't send out a marketing brochure filled with cheesy photos, would you? Because it's likely to be seen by many more people than most paper brochures, your Web site should be the best marketing brochure your business has ever created.

4.      The "if I build it, they will come" delusion: One of the most common mistakes small businesses make is to assume that if there's a business Web site, customers will suddenly start flocking to it. That's like believing a car doesn't need an engine to drive to the store. Don't wait to start marketing your firm online. As soon as you are happy with your Web site, get going with the basics of online marketing. We recommend at least four marketing efforts when you launch a Web site.

o        Be proactive in listing on search engines.

Over 80% of your visitors will come to your site via search engines. It is the single most important area to key into.

o        Start an affiliate program to encourage and reward other businesses for sending you online customers but don't take just anyone think reputation.

o        Start collecting visitors' e-mail addresses on Day One, so that you can get them back to your Web site by either offering a special or some information they would like.

But make sure you clearly state exactly how their e-mail information will be used. Respect your visitor's privacy and enforce your integrity.

Using these steps, you can set up an online marketing effort that will help ensure that customers come to visit the new Web site you just built.

5.      Phone less in cyberspace: Don't forget to put your phone number prominently on your Web site. Many small-business executives have said the way their Web site is most frequently used is a customer looking at it while calling the company. Customers will refer to something on the Web site, but they actually buy products or order services on the phone.

Unless you are working out of your home, it's also a good idea to put your mailing address on the site. It adds to the comfort level of knowing you are a "real" business.

Also see SMS Text messaging.

6.      A barrage of banners: Joining a banner exchange can help bring traffic to your Web site, but putting two, three or four banners on a page, along with buttons for Amazon, Netscape and five or six other affiliate programs just makes your site look busy and cheap. You'd never find a large-company Web site with multiple banners on a page (OK, don't send us examples . . . we're sure some big company makes this mistake, but don't follow the lead).

If you join affiliate programs such as Amazon.com's, you'll probably find that you get much better results if you provide links to specific products in context, rather than a generic button to those companies' home pages. For example, if you run a Web site selling Raggedy Ann dolls, why not show a selection of books about the history of rag dolls and link to Amazon.com so that customers can buy them? You actually get a larger percentage of the sale from Amazon this way. And you provide a service that makes sense for your business, rather than another distracting button on your Web site.

7.      Disappearing acts: We are floored by how many small-business Web sites are here today, gone tomorrow, and back again next Tuesday.  It may sound obvious to say that it's incredibly important that your Web site is up and running when customers go looking for it, but the disappearing act is a mistake that many small businesses make.

How to make sure your site is up? Either assign an employee to check the site several times a day, or use a hosting service that guarantees your uptime.

8.      Antique information: You'll want to keep the information on your Web site current. We've seen small businesses that have forgotten to update phone numbers, showed daily specials that were months old or offered online coupons that expired weeks earlier. You've got to maintain your Web site to keep it current. Make sure someone on your staff is responsible for the Web site's information and checks and updates it routinely.
9.      Background noise: For some reason, many small-business Web sites use busy background wallpaper. You'll find gray embossed company logos, wild patterns and other distracting background designs on many small-business sites. People think the designs add interest and panache to the sites, but all it does is interfere with the messages. Stick with a basic color for the site background, one that is consistent with your site's image. A white background doesn't have to be boring. And for everyone's sake don't but your favorite tunes on your website just because you think it's cool doesn't mean the next person will and your going to lose people.
 
10.  You do what? : The next deadly sin is to have a Web site that doesn't quickly convey the kind of business you are in and the products and services you offer to customers. Sounds like another no-brainer, but you'd be surprised at how many small business Web sites leave you looking at them for minutes while pondering, "What do these folks do?"

What other services do they provide?

The front or home page of your Web site should include a short statement of your business mission. Consider augmenting that statement with a photo or graphic that makes it clear what you do.

To nix these 10 deadly sins, InspireSmart Solutions and Boulder Media Works have formed a company that can build a website, design the content, and make sure the site is up 24/7.