Promotions

by editor 1/25/2008 7:41:00 AM

 At the Super Bowl next month, the music industry will be lighting a fire in promotions, now featuring Amozon instead of Apple and Justin Timberlake instead of Pepsi-Cola! When promoting your new business or even if you've been in business for a long time, or why not, if you're a large corporation, you have to be invenitve. A flashy promotion will catch the eye of your target market. Us e your imagination, think of something that will draw the crowd and make them excited! InspireSmart Solutions, a Colorado web design company, and Boulder Media Works, an Integrated Marketing company, have teamed together and now can provide your company with all the right services to get your point across. We can create and develope a logo, corporate brand to even launch an awesome website. We can design a great mail piece to reach from one area to another and even set up the perfect web promotion follow up and create a VIP list. Get excited! When you are excited about what you have to offer, so are they. 

Let it fly.....

by editor 1/21/2008 3:01:00 AM

Let it be heard. Create a flyer to bring in the new crowd. Let Boulder Media Works and Inspiresmart Solutions accommodate your needs to drawing in new customers. No matter if you're selling your car or opening a new business, a flyer is one of the cheapest and highly effective ways to attract attention. Create a piece that will draw in the revenue you have been waiting for.

Start by choosing the color of paper you want to use. Choose the color that expresses your purpose - it's up to you. Keep in mind how many flyers you want to print and make sure your budget allows for 5,000 fuscia pink printed sheets.
Create a catchy headline. This is the first and only shot at grabbing the reader's attention. Wrap up your product in a few, but powerful, words.
Add graphics, if you have any. If you're opening up a new nightclub, you can add a graphic of a sweet party. Or you can keep it simple and strictly use text to keep costs down. Don't use a lot of space on rambling words. Give the readers enough information to get their attention and get them in the door. Want to offer a discount? Let people know. Create a coupon on your flyer encouraging them to come in.

Make sure there are no city ordinances against posting your flyer in certain areas or passing them out on the street. Only print in color if you're sending your flyer to a targeted group. Otherwise, it's a waste of money when you could be printing more black and white flyers. Boulder Media and InspireSmart will help create and produce a top of the line flyer to direct your new business in the right direction.

How to promote your business like a celebrity!

by editor 1/20/2008 2:29:00 PM

Shameless self promotion.  That's what celebrities like Pamela Anderson, Britney Spears, Paris Hilton, Angelina Jolie and Brad Pitt know best.  They put themselves at the right places at the right times - just look at the Sundance Film Festival in Park City, Utah over the weekend!  Kirsten Dunst and Mary-Kate Olsen were running the show that they were putting on right there on the sidewalks of Park City.  Businesses can learn from these celebrities and do some self-promotion of their own.  Put your name and face out there for all to see!  Let Boulder Media Works and InspireSmart Solutions in Denver, Colorado do a marketing plan for your business.  You can start with your corporate branding - how's your logo look?  Is it eye-catching and visually appealing?  Are you proud of your website?  How many website visitors are you getting?  Is your website bringing you leads that turn into sales?  Do you love your website design?  How are your website graphics?

Improve your conversion rate by putting the experts on the job to do your marketing for you.  Increase your sales and get more dollars to your bottom line with Boulder Media Works and InspireSmart Solutions in Denver, Colorado!  Don't be afraid to put yourself out there........contact them at info@BoulderMediaWorks.com or info@InspireSmart.com today!

Point of Sale Materials

by editor 1/14/2008 4:26:00 AM

Are you looking to to get your business to stand out from your competition?  If so Boulder Media Works and InspireSmart Solutions is the answer.  Their goal is to provide your business with a unique and professional look. Boulder Media Works and Inspiresmart are committed to give your company personal attention and they will be there from initial concept to final production. Boulder Media Works and InspireSmart will supply the creative solutions, tools and support to make your venture a success.

Corporate Branding for your business in the Denver, CO region

by editor 1/13/2008 10:42:00 AM

Successful corporate branding is all about establishing a long-term vision for a company and crafting the company’s operations to meet that objective. Some companies that do this well and include Microsoft, Intel, Frontier Airlines, Apple (iPod), Kraft, Oscar Mayer, Horizon Organic Products, Nike, Levi's,  Malboro, Sony, Disney, CNN, BMW and Mercedes-Benz. The kind of brand strength these companies enjoy takes a long time and a lot of work to establish and there is a lot of brand research and tracking to maintain. A company of virtually any size can use the same sophisticated branding research tools that the large corporations use.

A strong corporate brand adds depth and value to a company’s product offerings. It’s also a public statement of the company’s culture and values. A strong corporate brand can also set the tone for further development of a company.  Let InspireSmart and Boulder Media Works in Denver, Colorado do the work for you!  We will brand your company and help you increase your profits NOW!  Our corporate branding packages are aimed at small to medium sized companies wishing to use one design company for the whole branding of their business.

Opt for the InspireSmart and Boulder Media Works corporate identity packages as opposed to selecting our services individually:

Basic Package: 
  • Custom Logo Design                                                              
  • Business Cards-2 color/ uncoated paper/ 2 sided - 4 boxes (100 each)   
  • Menu Options: 4x9 trifold piece
  • Shell: 4 color 1000                                                                                                                  
  • Insert cards (pricing) 2 colors (per card)  - 1000                                                              
  • Notecards:  flat (2 color/ uncoated paper) – 1000
  • #10 envelopes (one color on flap) - 2500                                                                                              
Advanced Package:                                               
  • Customer Logo Design 
  • Business Cards-2 color/ uncoated paper/ 2 sided - 4 boxes (100 each) 
  • Menu Options: 4x9 trifold piece
  • Shell: 4 color 1000                                                                                                                  
  • Insert cards (pricing) 2 colors (per card)  - 1000                                                              
  • Notecards:  flat (2 color/ uncoated paper) – 1000
  • #10 envelopes (one color on flap) - 2500
  • Website: 7 pages                                                         
 Premium Package: 
  • Custom Logo Design                                                              
  • Business Cards-2 color/ uncoated paper/ 2 sided - 4 boxes (100 each)
  • Menu Options: 4x9 trifold piece
  • Shell: 4 color 1000                                                                                                                  
  • Insert cards (pricing) 2 colors (per card)  - 1000                                                              
  • Notecards:  flat (2 color/ uncoated paper) – 1000
  • #10 envelopes (one color on flap) - 2500
  • Website: Ecommerce - 7 page
  • Direct mail: 3000 mail pieces
                                                                         

Q and A

by editor 1/9/2008 4:28:00 AM

The Answer is:
Boulder Media Works and InspireSmart Solutions, can help.

The Questions are:
New business? Been in business for a long time? Small business? Large Company? Want to know who or even how to target your market? Need resources to boost awesome revenue? Want to get your name out and the services you offer?

The Solution:
Inspire Smart Solutions, Inc. and Boulder Media Works together offer cutting-edge and affordable marketing and advertising tools to provide you with customized business solutions ranging from the most complex internet marketing strategies to direct mail and TV ads for today’s marketplace. Reach the market you are looking to target simply by reaching out. With the ability to track and prove results, our experienced staff possesses global marketing expertise and can provide you with business tools and strategies that will leave your competition behind. Located in beautiful Denver, Colorado, InspireSmart Solutions and Boulder Media Works are the trusted marketing solutions partners you’ve been looking for all along. See a need; Fill a need! We will help!

Integrated Marketing Plan of Attack

by editor 1/4/2008 8:19:00 AM

As we all know, having two of something is usually better than one...so why not apply that approach to your businesses marketing and advertising needs?  Having a single form of advertising severely limits your ability to reach a bigger audience.  For example, having a single commercial spot that runs on a cable TV network at the same time during the day can reach a large audience.  But how much of that audience has gotten off the sofa to get something out of the 'fridge?  Or how many of those people really aren't paying attention to your ad and about to flip the channel?  Even though it may be a product or service they are in need of, it may not be the right medium in which to attract them. 

 Boulder Media Works and InspireSmart focus more on offering an integrated marekting approach that encompases all facets of marketing & advertising to better reach your target audience.  By having multiple mediums to attract your audience you increase the odds of reaching a customer who is ready to buy now!  Let's face it, the more qualified people you reach, the better...the more ready to buy people you reach, the even better!

Find multiple avenues in which to navigate your marketing vehicle and you'll see an increase in monthly, quarterly, and yearly revenue.

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